Why the Right Publisher Matters

Having a good relationship with an editor is important for writers, but before you can get to that personal interaction you, as a professional author, must first choose the right publishing house. Your publisher is the entity that will actually produce and negotiate your writer’s contract and also birth your book into the world. 


Your publisher is the body of reference for your universe for as long
as your book is alive.
Before choosing the right publisher, you must first have a good feeling
about your publisher.

If your gut instinct goes against what a
publishing house is telling you about your writing then you, and that
publisher, will only be miserable together over the arc of your book
and you risk having a great book becoming ordinary in a process that
will reek of drudgery instead of shining with joy.

Writing books is
hard work but getting them published is even harder. Everyone in your
publication chain must forging the same intention: Doing the right
thing for the book.
You are the writing, but the book becomes all of you.

Take care of yourself and your book’s well-being by being choosy in
selecting a publisher. Get to know all the publishers who may be
considering purchasing your book or proposal. Are you treated with
respect or are you only viewed as day labor? Does the feedback you
receive on your pitch or proposal make sense to you or does it turn
your stomach? Do you feel your publisher understands you and your work
or is the publisher just trying to get a deal signed to meet an agenda
that has nothing to do with you?

Those are all important questions you must answer before deciding on a
publishing house and sometimes the better path is to beg off an offer
to publish even if another publisher isn’t around to be found. Some may
advise you to take the money and run. I advise you to not be a whore
for the money; be a slave to your work and serve your master well.

I
have seen too many first time authors get blown up by the process of
publishing a first book and they are never the same again creatively or
financially.
You must feel comfortable with your publisher because, I guarantee you,
if your publishing house isn’t comfortable with you they will not end
up doing a deal or they will kill the book mid-stream. That stream must
run both ways. No deal is done
until the contract is signed.

You are not indebted to any publisher
merely because of their interest in your work or their track record in
a business that has yet to include you.
There are times when you are offered less money and a smaller royalty
than other publishers.

I urge you to forget about the money and
purchased fame and instead focus on the viability of your relationship
with the publisher. If the right publisher for you isn’t making you the
best offer, that’s okay! The key, as you begin and foster a writing
career — and not just a writing moment — is to be comfortable and
understood. If the price you pay for that feeling of ease is a smaller
advance and a tinier royalty, that’s fine because it won’t matter in
the long run.
Your ultimate goal in finding a good publishing house is to hone a
sustained and profitable relationship.

You may not get great advance
money on your first few books, but that doesn’t mean the next book
won’t earn you a better deal. You must look beyond what is visible
today. Delight and faith between you and your publisher breeds success
and untold riches — not just cash — and together you will flow like
butterscotch down mounds of ice cream as you blend on a human level
instead of a merely financial one.

Editors come and go but publishing houses and their aesthetic intent
and philosophy of doing business usually stick around longer than
individuals. Getting the right publisher that respects you as much as
you respect them is the inside secret to building a long, happy, and
great career in publishing as a writer of multiple moments.

About David W. Boles

Publishes 14 blogs through BolesBlogs.com. Teaches via BolesUniversity.com. Publishes through BolesBooks.com. Lives at Boles.com.
This entry was posted in Writing and tagged , , , , , , . Bookmark the permalink.

10 Responses to Why the Right Publisher Matters

  1. Carla says:

    Thanks for the advice, David! That’s good for us newbie writers to know! :D

  2. Hi Carla!
    This post was inspired by our email conversation over the weekend and I thank you for igniting the idea.
    Many writers think their Editor is the secret to happiness when I believe the secret to success is in picking the right publisher.
    The problem happens when only one publisher bites and the author is left to sink in — few are capable of digging out — even if the relationship feels doomed and off from the start.
    Just getting a publisher to say “yes” isn’t the end of the process — it is just the beginning…

  3. Carla says:

    And how does your agent play into the relationship. Is he a go-between?

  4. You ask an excellent question, Carla!
    I address the need for an Agent in this post:
    Do You Need an Agent?
    In the specific context of today’s post, I would say the Agent’s job is to make sure the deal happens in the best interest of both author and publisher.
    An Agent isn’t really a go-between — an Agent is more like a stuck-in-between because first loyalty is to the author but the long term loyalty must be to the publisher only because an agent could place 10 books at a publisher in one year while one author would be lucky to be able to write three books in a year. Authors come and go while publishers generally stay around for a long time.
    However, any good Agent will shy you away from a bad deal. The trouble happens when the writer wants a deal just to get a deal for self-validation instead of serving the best interests of the book.
    Publishers know authors are desperate for publication and they use that tension to forge boilerplate deals and an Agent will always refuse to sign a boilerplate contract. Authors must never sign a boilerplate contract even if you’re told it’s “boilerplate” or “standard practice” or “everybody signs it” or “we aren’t changing it.” Boilerplate is generic and completely written to the advantage of the publisher. All contracts are unique and individual and, by default, must never be boilerplate. If a publisher instructs you to sign the boilerplate or there’s no deal — you walk away without a deal.

  5. You ask an excellent question, Carla!
    I address the need for an Agent in this post:
    Do You Need an Agent?
    In the specific context of today’s post, I would say the Agent’s job is to make sure the deal happens in the best interest of both author and publisher.
    An Agent isn’t really a go-between — an Agent is more like a stuck-in-between because first loyalty is to the author but the long term loyalty must be to the publisher only because an agent could place 10 books at a publisher in one year while one author would be lucky to be able to write three books in a year. Authors come and go while publishers generally stay around for a long time.
    However, any good Agent will shy you away from a bad deal. The trouble happens when the writer wants a deal just to get a deal for self-validation instead of serving the best interests of the book.
    Publishers know authors are desperate for publication and they use that tension to forge boilerplate deals and an Agent will always refuse to sign a boilerplate contract. Authors must never sign a boilerplate contract even if you’re told it’s “boilerplate” or “standard practice” or “everybody signs it” or “we aren’t changing it.” Boilerplate is generic and completely written to the advantage of the publisher. All contracts are unique and individual and, by default, must never be boilerplate. If a publisher instructs you to sign the boilerplate or there’s no deal — you walk away without a deal.

  6. Upstate New York is terrible during the Winter! It would certainly be fun to do a project — and this is precisely how things get done, as you know — I know this guy and he’s looking for… I have a friend who needs… my cousin and you… :mrgreen:

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