
Wal-Mart recently announced they were going to start selling wine under their own
branded name.
Now that may not seem like big news, but when you consider Wal-Mart plans to sell their wine for $2.00 USD a bottle, you quickly begin to see Wal-Mart senses a fault in
human nature and a hole in core community values ripe for exploitation:
Let's Make it Affordable to Become a Wino!
Now those of us who know wine well know full-well Wal-Mart isn't going after the upscale connoisseur wine market with the $2 bottle -- and they aren't going after the
Trader Joe's college crowd that buy the private label
Trader Joe's rotgut wine at $4.00 USD a bottle -- no, Wal-Mart has its keen business eye set lower... lower down
into the gutter... where Wal-Mart wants to win the
Ripple crowd who buy wine in jugs.
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